| The Academy: Evaluating Growth Alternatives |
| 作者姓名：Ian Dunn; Pooja Krishen; |
| 商品類型：Case (Field) | 商品編號：9B19B016 |
| 出版日期：2019/12/20 | 內容長度：11 頁 |
The Academy, a local CrossFit gym in Kitchener, Ontario, was determining how best to expand its business in order to continue its growth trajectory in a highly competitive industry. The gym’s co-owner and head coach needed to decide whether to invest in upgrading The Academy’s existing facility or open a second location. He wanted to complete a qualitative industry size-up, competitive analysis, consumer analysis, and corporate capabilities size-up, .....more
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| The Academy: Evaluating Growth Alternatives - Teaching Note |
| 作者姓名：Ian Dunn; Pooja Krishen; |
| | 商品編號：8B19B016 |
| 出版日期：2019/12/20 | 內容長度：25 頁 |
Teaching note for product 9B19B016.
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| Macmet Engineering Limited: An In-Depth Cost Analysis |
| 作者姓名：Ian Dunn; Pooja Krishen; |
| 商品類型：Case (Field) | 商品編號：9B19B013 |
| 出版日期：2019/09/20 | 內容長度：5 頁 |
In December 2017, the managing director (MD) of Macmet Engineering Limited (Macmet), an engineering firm located in Kolkata, India, was preparing for an upcoming negotiation with a client a who had submitted a project proposal for the supply and installation of a water filtration system. The MD wanted to conduct an in-depth cost analysis to determine a competitive bid to win the project. Typically, pricing decisions were made using the full-cost method; .....more
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| Macmet Engineering Limited: An In-Depth Cost Analysis - Teaching Note |
| 作者姓名：Ian Dunn; Pooja Krishen; |
| | 商品編號：8B19B013 |
| 出版日期：2019/09/20 | 內容長度：7 頁 |
Teaching note for product 9B19B013.
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